I still use Google because the ad-less AI search is decent and nested among other search functions (maps, shopping, videos, actual search results). If it is filled with ads, then I might just take 20 seconds out of my day and change the default address search provider.

Can you steal monopoly money.

Exactly. NASA bankrolled SpaceX to break the ULA monopoly, and now they are also funding Blue Origin to break the SpaceX monopoly. Rinse and repeat forever.