“That’s not enough, though, as I assume many comedians and dancers haven’t gone through the trouble to copyright their material,” he added. “We need a way to help those creatives without letting bad actors make more fake claims (happens all the time unfortunately).”

Creative works are copyright by default. I guess Mosseri means to say “many [performers] haven’t gone through the trouble of registering copyrights with the government or with copyright policing services,” which is, like so many other things, a hoop that big, prosperous organizations can jump through more easily than individuals can.